Voyzcast - Podcast by Voyzapp: Episode 02 - Voice Overs can make or break your Explainer Video!

• Send SMS
• Send Email
• Add to Favorites
• Send Query

Posted By Voyzapp-Voice Over Services Company India Admin on 2021-03-05 10:13 PM

Description

Voyzapp is an online marketplace for voice overs that offers a common platform for voice actors and the customers who are looking for professional voice overs. Voyzapp hosts thousands of professional voice actors who are working seamlessly from across the globe - providing amazingly quick turn-around times and unmatched costs! Providing a one-click voice over service experience to customers, one can simply logon to the platform, listen to voice samples, browse professional voice actors' profiles, compare prices and hire voice over artists instantly. With a backbone of technology, voyzapp.com is taking on conventional voice over agencies with its unique 'marketplace' model.

HARSH: Hi everyone. Welcome to VoyzCast – an informative Podcast brought to you by Voyzapp.com! . This is Harsh and I shall be your host for today’s session!
Whether you are a customer looking for voice overs for your business needs or a voice actor looking to hone your skills or staying up-to-date with the voice over industry – this podcast has all the info you need!
In today’s session, we shall talk about how to create sensation on social media through professional voice overs and what to look for in a voice actor!

So let’s welcome Padma

PADMA: Hello everyone. Thank you for having me over this Podcast on how to create sensation on social media through professional voice overs in Explainer videos.

Well, as we all know that the web in today’s time is ever changing and evolving. The amount and type of content found on the web is also continually growing and changing with new, fresh ideas. How can you set your message apart from the rest? The answer is simple - Explainer Video!

Explainer videos are short online marketing videos used to explain your company’s product or service. Explainer videos are often placed on a landing page, your website’s home page, or a prominent product page. Explainer videos are a great way to introduce a subject or concept in a succinct way. It might be a quick overview of your product, service, or company. Either way, Explainer videos are an easy point of entry for people who don’t otherwise know about your brand. Quality Explainer videos can infuse liveliness into your script through quality voice over narration and no matter how you use them in your business, Explainer videos are a smart way to build trust and credibility with the people you want to reach. Voice overs play an important role in the success of any Explainer video. While earlier brands focussed on booming announcer voice overs, they are now frequently opting for voices that seem more conversational, chatty and carry an informal style. I mean who wouldn’t want to listen to someone who sounds as if they are directly having a conversation with the speaker?

HARSH: Okay. So as you have mentioned being conversational for an Explainer video voice over gets your audience and your listeners hooked. Can you enlist some other prime reasons why there has been such an increased interest to incorporate voice overs in Explainer videos?

PADMA: Well, First of all Voice overs help to enhance conversion rates of any Explainer video
People are more likely to buy a product once they listen to a good voice over accompanying an explainer video as audios enhance the overall customer experience

Secondly, voice overs create better engagement
More and more businesses are using voice overs in Explainer videos to spread the word about their businesses. They do this to generate a lasting interest in their product. People gain a better understanding of a product or service once they see and hear someone explain it. Voice overs help you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.

Voice overs help to improve search rankings
Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. A conversational voice over for the Explainer video is bound to get their attention immediately.

Next, voice overs lead to a better web traffic
A viral video is one that seemingly pops-up out of nowhere and gets a large viewing in a short amount of time. Unfortunately, there is no set formula for “going viral”, but engaging voice overs can make your videos viral instantly by capturing the attention of the customers.

Voice overs can help to showcase your personality
The number one thing that makes a customer become a repeat customer is your brand’s personality. It is important that a customer can easily identify with your name. This is especially the case for online businesses where the customer will have little, if any contact with you directly. It helps a person to gain a sense of trust in you and the products you sell if they can listen to you and create a ‘virtual’ connection.

Aside from boosting sales and gaining popularity for your brand, voice overs help to explain your product successfully. People all over the world create videos about everything from cause awareness to reviews, proving that videos are the most popular medium for people to share information and advertise.

HARSH: Amazing. Quality voice overs in a video can truly change the way one perceives a brand image. So why should a brand choose a professional voice actor and what must a talent ensure to deliver an engaging and persuasive Explainer video voice over? 

PADMA: Well, the popularity of explainer videos in digital marketing strategy is growing without precedence, not only because they create a unique identity for companies in a convincing way and engage audiences like no other digital tool, but they also offer a cost-effective solution compared to traditional marketing and advertising tactics. For making their video a success, brands need to pick the right voice. For this, one needs to understand the requirements and select the voice actor who can identify with the brand. Professional voice actors will create their own personal backstory to get into that role and execute it with conviction.

Professional voice artists come with experience
If a voice over actor has an extensive background in acting in front of a camera or on stage, you can be sure that they will be able to offer real authenticity to your video. Many of them are experienced to the point where they are tried and tested and they have the ability to apply direction so that they deliver your brand content message in the right way. Working with a talented voice-over professional will make the world of difference.
Experienced voice actors will have a better relatability quotient
Once you hear the difference between a script that has just been ‘read out loud,’ and one that has come ‘alive’ under the care of a professional voice actor, you’ll never forget it. How a word is read and perceived changes dramatically depending on what the intent is and the subtext – and voice actors have committed themselves to ensuring they can pick up on and enhance all of those intentions. A professional read compels the audience to listen and pulls them in the right emotional direction.

Veteran talents have greater brand familiarity
Good voice overs will let your customers to relate to your product and immediately recognize that it is you. Listening to a professional voice talent’s audition and hiring a veteran can really come in handy when carrying out the marketing through social media. If your customers recognize the voice, they will recognize your brand and that, in itself, will help to drive up sales.

The tone and voice determine the feel of the explainer video. Some brands require a friendly voice, while others may need a charming style. A voice over artist can change everything in a video because it’s the voice that conveys the message. They can transcend the content to connect to the viewer. A great Explainer video finds a perfect balance between the voice and the video itself. A good voice over artist gives the entire video great dynamic, even if the message is simple. A voice carries many meanings. It is the link that binds together your brand and your audience. If the voice is really suitable for the brand, it will evoke the emotions you meant to evoke. So what are the key factors that will need to be considered regarding selecting voice talents for your Explainer video?

Starting off, a voice talent of vast years’ experience will bring a significantly different twist to a recording and a distinct level of professionalism when they conduct business. An aspiring talent may not come equipped with the necessary skill or intuition that a professional talent has from years of experience behind the microphone, recording a variety of voice-over projects. Therefore hiring a professional voice over artist and an engaging voice can help to elevate your Explainer video experience.

Secondly, when searching for the perfect voice, you need to evaluate the talent of the performer and not just their price tag. If a voice-over doesn’t convince you, it won’t convince an audience that was not involved in the planning, voice-over delegation, and the mastering of the final product. Relying on a professional voice talent is essential to get your Explainer video message across. These talents are not only supposed to successfully convey a message to a target audience, they are acting as the audio ambassadors of a company.

Lastly, you need to check on the recording abilities of the voice actor. Many voice talents record from a professional grade home recording studio. This means that they can work quickly and take on the role of both engineer and artist. Only professional voice over artists have the skills to deliver clear quality recording audio. It is extremely important for any message to be conveyed clearly to the appropriate audience. Different recordings will also require various voice personalities. Thus, you need to work with someone who possesses a range of voice qualities depending on the requirement of the project.

HARSH: Well, that was really informative!
Thanks for joining us this week at Voyzcast! Make sure to visit our website voyzapp.com and subscribe to the podcast so that you never miss an episode. This is Harsh signing off! Thanks for listening.

Tags: voice over services, ivr voice recording, voice talent casting